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Know Your Value, Financially and Otherwise

I just finished reading Knowing Your Value by Morning Joe co-host Mika Brzezinski. While I am not a super avid watcher of Morning Joe, I do subscribe to their YouTube channel and was very involved in watching their coverage of the 2016 presidential election. I was excited to read this book. Mika, always outspoken and one who can hold her own with the boys, struck me as confident and unapologetic in her convictions…hence why I am a fan. It’s also…

VISTA Careers: Streamline Your Connections Through LinkedIn

Don’t have a business card?  Or … maybe you have run out of business cards at a networking event. No problem! If you have downloaded the LinkedIn app on your phone, you can still easily connect with others. Step1: Click on the four gray boxes in the search bar. Step 2: Click on “Scan” if you want to scan someone’s QR code or click on “My Code” if you want your code to be scanned.…

Use LinkedIn’s “Find Nearby” Feature to Maximize Your Networking Connections

If you have made networking a habit, good for you! However, you not only need to network in person to build those “Know, Like, Trust” relationships, but you also have to make connections online. What better platform than on LinkedIn, the largest professional network in the world with over 610 million members. In fact, you should strive to have a minimum of 500 LinkedIn connections (just Google that and you will learn why!). Many networking…

Pulchritudinous or picture-less YOU? That is the question! Did you know that you will get 21x more views on your LinkedIn profile with a photo than not? In addition, you will also get 36x more messages when you have a photo. Think of your photo as your curb appeal! Although you can certainly invest in a professional quality photo (or have one taken for FREE at the Chester County Library 8 times a year when…

Clean Up Your LinkedIn URL Gobbledygook in 30 Seconds

Gobbledygook? Misguided? Uninformed? Wrong assumption? This is something I see daily on LinkedIn profiles. As you can see from the image this week, I made a trip to LinkedIn in New York City and had an opportunity to present LinkedIn at LinkedIn to a group of veterans. The ladies and gentlemen that served our country are getting ready to transition their careers from the military or are about to graduate with an undergraduate or graduate degree and…

How to Improve Your “Report Card Grade” on LinkedIn

Were you aware that you could get a “report card grade” for your LinkedIn profile? If not, now you know! If so, were you aware you could improve your grade? LinkedIn calls this “report card” your SSI score, or Social Selling Index. When you get your SSI score, here’s what it looks like and the score will be unique to you. Your industry and network rank are also included, so you get those metrics also.…

Not a coder or web developer? No worries! You should, however, know that it’s a good thing to be found on page one of Google along with keywords associated with your name. Are you ready to try an experiment with (what I consider to be) transferable knowledge for LinkedIn? First, watch this Youtube video from Google webmasters from 2011 on Underscores vs Dashes in URLs so you can hear what Google has been recommending for new websites (and ……