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Pulchritudinous or picture-less YOU? That is the question! Did you know that you will get 21x more views on your LinkedIn profile with a photo than not? In addition, you will also get 36x more messages when you have a photo. Think of your photo as your curb appeal! Although you can certainly invest in a professional quality photo (or have one taken for FREE at the Chester County Library 8 times a year when…

Clean Up Your LinkedIn URL Gobbledygook in 30 Seconds

Gobbledygook? Misguided? Uninformed? Wrong assumption? This is something I see daily on LinkedIn profiles. As you can see from the image this week, I made a trip to LinkedIn in New York City and had an opportunity to present LinkedIn at LinkedIn to a group of veterans. The ladies and gentlemen that served our country are getting ready to transition their careers from the military or are about to graduate with an undergraduate or graduate degree and…

How to Improve Your “Report Card Grade” on LinkedIn

Were you aware that you could get a “report card grade” for your LinkedIn profile? If not, now you know! If so, were you aware you could improve your grade? LinkedIn calls this “report card” your SSI score, or Social Selling Index. When you get your SSI score, here’s what it looks like and the score will be unique to you. Your industry and network rank are also included, so you get those metrics also.…

Not a coder or web developer? No worries! You should, however, know that it’s a good thing to be found on page one of Google along with keywords associated with your name. Are you ready to try an experiment with (what I consider to be) transferable knowledge for LinkedIn? First, watch this Youtube video from Google webmasters from 2011 on Underscores vs Dashes in URLs so you can hear what Google has been recommending for new websites (and ……

Make Your Linkedin Profile Skimmable and Scannable

Do YOU read the paragraphs on people’s Linkedin profiles? If the answer is NO, then others are not reading YOUR paragraphs either. We are all inundated with so much content daily that we have had to change the way we read. Not only are we doing nonlinear reading, but we are skimming and scanning to get the gist of things … unless it is of very keen personal interest. Check out this article from the Washington…

On LinkedIn, you can make a personal introduction to other people in your network. A warm introduction is certainly better than someone reaching out on their own with a “cold call” approach. As for networking online, LinkedIn might be considered networking on steroids so embrace this feature as part of the largest professional network in the world! Introductions could happen for several reasons: To set up an informational interview to learn more about their company,…

How to Avoid the Online Application Black Hole

Do you feel your online resume submission is being routed into a black hole? There is a good possibility that it is. In fact, research suggests that nearly 75 percent of all resumes are never even seen by human eyes. The reason behind so many “lost” resumes is most likely a filtering system, known as the applicant tracking system (ATS). Advances in technology have created automated resume screeners that enable the electronic handling of resumes…